1. Where did it all start for Nelson?

It started with a sincere passion for art. I moved up to Johannesburg from Modimolle (Limpopo) in 2003 and joined Artist Proof Studio, a small community college where i studied art/print-making.

2. How did that contribute to the success you know enjoy today?

School was the foundation that allowed me to develop skill and interest but lacked in the provision of historical knowledge and much needed business acumen around the art profession. For me the real learning began on completion of my studies. There has been various points in my journey that have allowed me to take an introspective view on my career and its ability to earn me an honest living. I have learned that as an artist one has to be incredibly professional about their work to a near point of arrogance. It is important that one protects his/her talent.

3. What makes visual art a valuable profession?

I guess you have to look at it from a consumer perspective. People do not buy art out of necessity. People spend on art as a leisurely pursuit. Over centuries the collection of art has become an expensive pursuit amongst certain communities and is embraced as a tax-free form of investment. A reputable artists work appreciates in value over time and can fetch outstanding amounts much-like investing in stocks.

4. How have you managed to get your work out and to be noticed?

I was able to participation in a number of exhibitions earlier on in my career. I put a lot of time and effort into these. If your work stands out in these spaces, eventually you do get noticed get invited to solo exhibitions. This is how you market yourself as an artist. Being affiliated to a number of galleries and organisations has also helped. The more you grow within this construct, the more you get to command a certain audience for your work and the more your personal brand gains exposure.

5. What achievements have you enjoyed thus far?

I have participated in various group and solo exhibitions across South Africa. I have also been fortunate enough to have showcased my work to an international audience and have presented in France, Italy, Scotland, The Netherlands and America.

6. What differentiates your artwork from other artists locally?

I avoid putting out art that has typical African references. I am a full-on portrait artist. Most of my work depicts the innocence of black youth in modern day Africa. I regard my work as an honest interpretation of how kids are living in our present.

7. How are you building your legacy?

You cannot build a legacy with money attached to it. My approach to art is to create quality work that has the potential to be timeless. I try to keep focused on the art so that the work itself becomes patrimony. Much like a Mona Lisa or a Van Gogh.

8. Is there a formula for success to impart onto someone reading this and wishing to pursue art as a career?

I dont believe in generic formulas for success but i do think guidance and advice can go a long way. I think every artist should approach his/her work in a professional manner. Give your work the respect it deserves. Be your own best critic as an artist. Study and learn as much as you can about the profession. Take an interest in other artists work, read biographies and learn from great artists. Understand that talent is useless on its own. Hard work is foremost.

AUTHOR: KASIBIZ MAHALA