AYANDA THABETHE – BUZZWORTHY PRODUCTIONS

WHAT ARE YOUR HIGHEST DREAMS AND AMBITIONS?

My highest God request is the ability to live out my passions and to be the best that I can be. To establish a highly respectable black owned marketing agency that is extremely profitable and socially conscious. To succeed at becoming a renowned entertainment personality and formidable businesswoman.

WHAT LED YOU TO ESTABLISHING BUZZWORTHY PRODUCTION?

I suppose I wanted to do more with my skillset. I have a marketing background from the University of Pretoria and have taken up some senior sales roles at a number of reputable pharmaceutical companies. My eventual experience as a marketer for L’Oreal South Africa possibly played the greatest influence in me establishing business. It was a natural progression having been exposed to so much knowledge and resource in that space. The business is co-founded by Athini Qeja and myself.

WHAT EXACTLY DOES YOUR BUSINESS DO?

Our service offerings include Events and Brand Activations, Creative Strategy and Brand Design as well as Outdoor Media Buying. Visit our website to learn more.

DOES YOUR POSITION AS A NOTABLE MODEL & ACTRESS EVER CONFLICT WITH YOUR ROLE AS A BUSINESS PERSON?

I think the roles support each other. I believe in the saying that ‘people want to do business with people they know’.

It is much easier to start business conversation when people recognise who you are. Of course there will be skeptics who question your intellectual range and ability to perform. It is how you navigate the polarities.

DO YOU FIND THE MARKETING INDUSTRY VERY COMPETITIVE? WHAT ARE SOME OF THE CHALLENGES YOU FACE AS AN ENTREPRENEUR?

Buzzworthy is a fairly new business and only took shape in 2015. It is been a rollercoaster ride. We are playing cards in a big industry and the difficulty lies in getting one’s foot into the door. It is tough gaining the trust of clients as a new entrant and as an entrepreneur; one needs to find outlets to sustain cash flow when the chips are down. Fortunately I have had the luck of balancing my business ventures with freelance work opportunities in modeling and television.

WHAT MAKES FOR A SUCCESSFUL BUSINESS AND WHAT KIND OF VALUES DOES YOUR BUSINESS SHARE?

A good business sells on knowledge, innovation and customer experience. We leverage a lot on building exceptional client relationships. A key formula for us is to do great work from the onset understanding that each job carries the power of referral and word-of-mouth.

HOW DO YOU STAY MOTIVATED AND CONSTANT IN GROWING YOUR BUSINESS?

I have an assured supply of strength in God and that keeps me on path. I know I was born for something special so tough times have never broken me. Having a business partner has also helped a great deal in managing the trajectory of the business.

WHAT ARE YOUR THOUGHTS ON TRANSFORMATION? IS IT A GOOD TIME TO BE A WOMAN IN BUSINESS?

I think transformation will always be crucial in an African context where gender imbalance thrives so for that reason there is never a good time for women to be in business. Women should be encouraged to start businesses much earlier on in their lives.

HOW DO YOU KEEP YOURSELF BUSY OR UNBUSY OUTSIDE OF BUZZWORTHY PRODUCTION?

I am excited to have been on season 4 of Rockville which aired on Mzansi Magic. I am also proud to be hosting BETs A-List. There is plenty of TV work coming up so look out for that. The Legit gig is fantastic. I am also brand ambassador for a new beauty product soon to launch. There is a lot happening.

ANY LOVE INTEREST?

Not at the moment :-). I am content and happy with the friends and family I keep. Yes there is space for love but it really needs to come from a genuine place. I’m happy with whom i spend time with. There is a poem I love that speaks of a God like patience in finding love; there is absolutely no pressure in committing. Love is worth waiting for.

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PHOTO: Rockville Press Images


KASIBIZ MAHALA STAFF WRITER

 

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