Avo, launched at the height of the national lockdown, has surpassed the 100 000 customer mark in September 2020 and continues to evolve alongside its market. Focusing on the balance of the platform strategy, Avo Business has signed up over 1 600 merchants as demand from customers has increased.
“The growth we have seen on the Avo super app has not only been exponential, but also inspiring in terms of how hungry South Africans are for digitisation and innovation,” says Ray Naicker, Chief Digital Officer of Nedbank Group.
Data has become an invaluable currency. Avo’s core propositions are primarily online grocery shopping, deals shopping and home services. The App’s next release is underpinned by a disruptive seller model, which empowers third-party local businesses to sell their products through Avo.
Nedbank’s digital team has embarked on a full digitisation of top malls, allowing customers to shop digitally in a full mall experience, with a single-home-delivery or click-and-collect option.
Restaurants and selected liquor outlets will also soon be able to sign up on Avo Business, with a wholly integrated and comprehensive last-mile delivery service. Scaling through strategic partnerships will remain the cornerstone of Avo’s growth strategy.
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