As a business owner, you are constantly striving towards creative and yet effective methods of reaching potential clients. Building a solid brand, is water to the dear for entrepreneurs and the key element at our disposal is a strong marketing strategy. A good marketing strategy is dynamic, relevant and tactical in an ever-changing economy. It is important that your business stays up to date with new developments in the fields of commerce — after all, the last thing you want is for your business to fall behind while your competitors stay ahead of the pack.
What is a Marketing Strategy?
A marketing strategy is simply planning all actions to promote your brand, product or service ahead of time and monitoring the results of such actions to understand what should be maintained and what can be improved.
The aim, is to get your product/service advertised to a potential customer in the best possible way. That means not trying to sell all the time and telling people what they should and shouldn’t do, but rather deliver value to people with what you provide and recommend solutions.
Why a marketing strategy important?
A business that is looking to expand it’s reach, is one that explores relevant solutions, in order to attract customers, by personalising the sales experience. Placing a keen focus on your customer whilst making them the hero for taking interest in your product/services.
Remember, the more specific your actions are to your niche, the greater your chances of attracting customers. And thanks to the growing use of technology, planning your marketing actions can help you think of low-cost and high-impact strategies that are creative and really focused on your business’ personality. This desired effect can be achieved by capitalising on the innovative marketing tools that technology has availed to us.
Here are 7 great tools that will you cook up a powerful marketing strategy:
- Social networks
Social media is a great channel to connect with the public, primarily because it’s currently difficult to find someone who doesn’t use any of these forms of socializing. With about 3 billion people on social media globally, understanding how to market on various social platforms has become an fundamental part of every business’s success.
As a marketing strategy, what you need to do is understand where your persona is: Facebook, Instagram, LinkedIn, Twitter or Snapchat?
You’re likely to have to conduct marketing actions on more than one social network, but be careful not to push yourself too hard in places where your audience is not.
A blog is one of the most effective strategies and is used by those who want to attract customers in an organic manner online and to deliver informative and quality content.
Because, when you have a blog you can write posts that answer different questions (from the most basic to the most technical) and that show specific solutions for your audience. Another neat trick, is using blogs to create links into different avenues into your website. This will keep potential clients tuned into your service/product offerings and generate traffic (Which is exactly what you want).
- Email Marketing
Although many people might think that the idea that email is no longer a good marketing strategy; it is actually one of the most useful, especially if your emails have interesting content for people, not just advertising for your products or services. Emailing potential clients helps you targeted and personalise your content. Create a newsletter, for example, and send important information via email to people who leave their email addresses on your page. This tool builds credibility and ascertains better brand recognition- which ultimately results in boosting sales. Stronger customer relationships are built here and you will soon notice an increase in traffic on your website.
In addition, send rich materials, such as more elaborate e-books.
This is a way of maintaining communication with your potential customers via email and also to keep them engaged with your brand.
Who doesn’t like free gifts? Offering your customers a reward for showing interest in your business builds customer moral and attracts more clients.
For example, social media profiles creating draws of gifts and the regulation is that you comment with the ‘@’ of other people who still don’t know the brand.
This is a marketing strategy that certain profiles use to become better known as well as gain more followers.
Another type of promotion you can do is an up-sell, down-sell or cross-sell as soon as a person finishes buying some of your products. With this, users may be interested in making another purchase on your website.
- Local Radio, TV, magazines and newspapers
Community advertising in media depends a lot on your type of business. Identifying with the needs of the community creates a gateway of fulfilling a demand. In the same manner, community media outlets become attracted to your business as, they too, are exploring creative methods of providing for the needs of their immediate audience.
With these insightful marketing tools, you’ll be able to realize which strategies are working for your business and you can focus more on those that really provide returns.
Remember, it’s very important to measure everything you do to make sure that your work is not in vain and that you are making a profit.
So, do you already know which marketing strategy is best for you? Put the pedal to the metal and make the most of your sales experience.
STAFF WRITER : LEHLOHONOLO RAMOSOLO