The Association for Alcohol Responsibility and Education (aware.org) continues to affirm its commitment to alcohol harm reduction by partnering with the Gauteng Liquor Board to address responsible trading in Gauteng.
The initiative forms part of aware.org’s national Community Formalisation Programme that has continued rolling out in the Eastern Cape, Mpumalanga, Free State, and Gauteng respectively. The Provincial Liquor Boards are instrumental in the success of this programme.
As an independent industry body, aware.org has taken a programmatic approach in its efforts to work collaboratively with community stakeholders to facilitate safer and alcohol harm-free environments. Traders are a significant focus in this regard. The aim of the initiative is to essentially educate consumers, parents and children about the dangers of alcohol use and misuse and the risks related to underage and binge drinking. To provide training, support and mentorship to traders in understanding how to comply with liquor laws and how operate within these laws, and to better serve the communities in which they operate.
The outcome of this initiative is to realise a balance between compliance and trade that sees evidence-based outcomes of harm reduction.
Gauteng Department of Economic Development acting Head of Department Mr. Makhukhu Mampuru spoke of the importance of regulating the industries to improve economic transformation, unemployment and poverty, also emphasising on the mechanism to cut down the use of alcohol.